HL Raymond Properties

As the Onboarding and Marketing Specialist at HL Raymond Properties, I spearheaded the creation of the Onboarding Book, establishing it as our comprehensive guide to standard operating procedures. Additionally, I played a key role in developing the Brand Standards Book.

Brand Standards Book

The Brand Standards Book is our blueprint for visual identity, messaging, and tone consistency at HL Raymond Properties. It covers logo usage, typography, color palette, and brand voice, reflecting our values and vision.

Full Book

Front Page

The Visual Elements | Overview

Color Palette

Logo Use

Typography

Mens Styling & Wardrobe Do's and Don'ts

Womens Styling & Wardrobe Do's and Don'ts

Facebook Guidelines

Google Business Guidelines

Instagram and Threads Guidelines

LinkedIn Guidelines

Join Our Team Campaign

Utilizing captivating video and poster materials, the Join Our Team initiative aimed to attract prospective real estate agents, prompting them to begin the application process by filling out a jotform. This showcased HL Raymond Properties' vibrant culture and career opportunities. All media content utilized was externally sourced.

Join Our Team Poster for use in coffee shops, real estate events, etc.

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